4 Questions One Should Ask Before Procuring Market Research Services

Every market research company that you meet will depict that the procedures adopted by them are extremely up-to- date and advanced as well. They also tell that they will be delivering actionable results. But here are few questions that you should ask an agency prior to hiring market research services:

1. In what ways they interact with potential audience for getting accurate results

You need to ensure that the market research company is not using a long and boring questionnaire for interviewing the candidates. You need to check whether the agency has some creative options for keeping respondents engaged such as:

- They should be asking different types of questions and become careful of not asking too many questions of similar type in a row.

- There should not be a lot of boring radio grid questions with never ending kind of statements virtually.

- They should ask a lot of open minded questions as this will be beneficial in keeping people sharp and offering them the opportunity for providing insights out of the predefined answers.

- They should evaluate questions from the customer point of view prior to fielding them. Your business can gain several happy respondents in this way.

- There should not be a lot of repetitive or long questions. There should be more interesting subjects.

2. Whether there is a maximum questionnaire length you should be working for ensuring that respondents are not bailing in the midway

While conducting CATI interviews, conduction of half hour read surveys was quite common. Social pressure was not too much at that time. People had an ample amount of time way back then. People have become busier in the present days and they cannot spend more than 10-15 minutes to answer surveys, irrespective of how well renowned your brand is. Hence, a good market research company should be able to tell you that shorter questionnaire is beneficial for a better interaction with the company.

3. What to do with ideas that people are not liking

If the agency offering market research services are looking forward to ranking the best ideas, they may miss out on some important opportunities. While testing concepts are integral to getting rank, it does not indicate that the worst performing concept does not have any potential. A good agency should be capable of analyzing the concepts in depth. They should not disregard the low performing concepts as digging deeper assists in turning into a potential performing concept.

4. Whether the team you are going to meet in the business session is the one who will be working on your account

Most of the agencies that offer market research services send the most eloquent and best people for attending and closing new business meetings. You need to ensure before engaging whether it is the actual team who will be working on the account. Challenges arise when new players take the task after the deal is signed. This consumes a lot of your time as you need to explain the objectives of the business all over again. You can ask the companies about the resume of the team members who will be working on the account.

With the help of the above four questions, a business would be in the right position to select the most suitable company when procuring market research services.