Market Research Services: Understanding the Impact of the Digital Era

The market research services industry is evolving at an enormous growth rate. In the United Kingdom alone, the market research industry is estimated to be more than 3 to 4.5 billion pounds per annum.  This phenomenal growth rate is not only seen in the market research services sector but even in the allied areas such as the technological sectors on which the market research industry relies today for its growth.  

In the decade that has gone by, the U.K. market research industry has witnessed tremendous technological development along with accepting this digital transformation with open arms. Let us see how the market research industry has kept pace with the digital age and succeeded in doing the same for the better:

Conducting online surveys using mobile gadgets

Though in the bygone years, technology was used on and off in the field of market research. The onset of 1990 saw the beginning for the conduct of online surveys in the market research services sector. Since then, there has been no looking back as the technological advancement has aided in speeding up the overall process in different areas of market research.

Overall the technological advancement has helped those companies that adapted well to the technological changes as it has helped them in reducing their cost along with making the market research process very simpler.

Better understanding of consumer needs by using technological gadgets

The technological innovation has come as a boon for consumers. With more and more innovations taking place all the time, even consumers have realized the importance of technological usage in various areas of market research such as methodological practices, data assimilation including enforcing of sustainable rules.

Many software companies in U.K. have entered the foray to leverage their techno ability for gathering quick data and that too at a cheap cost. This is no doubt a good sign, but the only hitch being greater competition making it tough and difficult for the survival of traditional market research companies.

Multiple ways of utilizing technology in market research

There are various ways in which a market research firm can engage technology to its advantage, say for instance –monitoring social media activities to gain better knowledge of likes, dislikes, behaviour and attitude of customers.

With mobile technology having taken over, people are better connected today than at any time before. The market research services sector too has embraced this latest techno change. Consumer behaviour studies conducted through mobile surveys enable consumers to complete the surveys at the place and time of their convenience.

Though digital technological innovation has provided plenty of advantages to the market research industry, it comes with its own disadvantages. Issues about consent and privacy of participants are fresh challenges that need to be addressed at the earliest. 

There are also many clients who still prefer the traditional market research practices such as CATI (Computer assisted telephonic interview). In spite of stiff challenges, the techniques and practices of market research will continue to evolve to keep pace with the latest and tremendous technological advancement with an ultimate goal of making reliable and faster data assimilation to help the market research industry.

iResearch Services is one of those leading market research services providing company in U.K. that uses the technology and digital media platforms to conduct market research for global organizations.

Business Research Services: For Beginners and Everyone Else

One of the vital issues that can make a business grow or break is business research. The factors determining the success of a business include the following:

·         The targeted consumers

·         Market condition

·         Competition in the industry

The above issues give a natural idea about qualitative as well as quantitative evaluation and assessment of the total business zone, the available potential that could be exploited, the advantages as well as disadvantages including other fundamental factors. Business research undertaken logically also helps to get information about other key sub-areas such as industry, the potential market, and the varied sector and sub-sectors and even about the targeted consumers.

Reputed and leading market research companies undertake a systematic business research by prioritizing them and carrying out the functions in varied stages of business. For instance, these market research companies help the clients by providing feedback about the ideal product and services that the company plans to launch. 

At the secondary stage, the business research strategy is more of business market research where the market research scene in totality is considered, the likes and dislikes of the consumers get taken into account, the behavior of competitors gets studied and analyzed including the prevailing challenges that needs tackling.

Once the entire business research process gets completed, the clients become competent enough to face and handle the unexpected and unpredictable demand of the consumers and surface as the leading and profitable organization in comparison with other competitors.  

Most trustworthy and leading market research companies even offer technical knowledge and research intelligence to the clients who want it and approach them. This enables the clients to gain access to the offshore pool of talent along with diversification of their competence including exploration of lucrative prospects and tapping of potential markets.

The benefit that these market research companies get by providing the services of business research to its clients is that the clients to feel benefitted when they associate with such market research companies and approach for their entire professional needs.

The primary services offered by market research companies with respect to business research services include services on information support, the industry as well as market analysis, competitive intelligence services.

The reason for the success of most market research companies involved in business research is primarily due to a set of skilled people attached to them. These companies use top university professionals having sound theatrical as well as on-field knowledge about business analytics and research concepts of business.  

The renowned market research companies often undertake thorough research analysis to gain in-depth knowledge about the demands of the consumers. This not only helps in developing of improved products but also in the better upgrading of the services and products thus leading to better consumer satisfaction. As a result, most service firms, professionals, consultants, business firms, research institutions and target oriented industrial firms approach the renowned market research companies for business research services offered by them.

Before blindly plunging into any type of solemn business activity, the undertaking of business research always helps as it directly affects the crucial stakes of a business namely consumers, target market, products as well as services. By understanding this and implementing the same, a business cannot only create fresh but even the best business research. 

4 Market Entry Strategies Successful Companies Secretly Follow

Developing an effective marketing strategy is the key to success in the growth of a business. A strategically formulated marketing strategy helps in the drafting of a well defined plan that aids in the overall development of a business. For both launch of a new product in the market or making a fresh entry into the market with an already existing product, a solid and well defined market strategy is very essential.

A business needs to make constant evaluation of various factors which restrict its entry in the market such as the total cost involved, the legal aspects, regulations pertaining to the specific industry and even the prevailing competition in the market.  With least market entry restrictions, a business can not only make a smooth entry in the market but also launch its products effectively in the market along with better designing and implementation of its market strategies such as the listed below.

1. Identification of the market needs

Choosing a product or service which bridges the market gap always help. Say for instance launch of a product or service which has not made its entry into the market or launch of a product or service which caters to selected group of consumers or a specific niche helps to bridge the gap.

Similarly, choosing a product better than others to launch or introducing a cheaper version of the already existing product in the market is one way of identification of the market need and better positioning of a specific product or service.

2. Adoption of either price or quality

For majority of businesses making an entry into the market with an existing product or service, it always pays to choose between the two main strategies of price and quality. Introducing your product in the market with price strategy as the primary goal helps in the introduction of the specific product at a lower cost. This way you can reduce the competition and capture a major share of the market.

The second option of adopting quality strategy enables to launch your product as a luxury good in the market at a higher price.

3. Evaluation of entry

When and how a business makes an entry into the market also needs to be worked out strategically. A quick and sudden entry into the market is likely to end in overestimation of demand and over production leading to heavy capital investment, slashing of the product prices and increase in the operational management costs.

On the contrary, a slow market entry involves the risk of losing a major share of the market to competitors or to products which are substitutes of your product. The market entry strategy of any organization is solely based on the product to be launched, its position in the market and the evaluation strategy adopted by the business.

 4. Foreign market entry

The entry into the foreign market requires an in depth study of the following four major strategies-licensing, exporting, direct investments and joint venture.

For making an entry into the foreign market, a company can adopt the indirect ways of licensing and exporting. For this the company has to rely on the company based in the foreign market. The advantage of making such an entry is that it requires minimal investment and it is also a lower risk option. The profit sharing in this venture is comparatively lower.

On the other hand, the market entry strategy through direct investment or joint venture is more profitable involving higher investment and is comparatively riskier.

Making a breakthrough in the market can be quite tricky and this is the sole reason why many companies fail every day. Through proper planning a company can attain success in the first attempt and for this choosing the best market strategy is of prime importance. Taking help of an experienced competitive intelligence services provider is always beneficial.

Opt for Optimum Results for the Business with CATI Services

In accordance with a recent employment survey, CATI is recognized to be one of the most popular methodologies which are used for the purpose of collecting data. The Computer aided telephonic interview or CATI is in the market for a longer time but it has gained high prominence in the recent days. Hence, it is not very surprising to find a wide array of companies offering CATI services. CATI has become very popular in delivering optimum results for the business.

Telephonic interview

It is very true that any type of anonymous search is the best type of market research. CATI is include telephonic procedure with different respondents. The surveys are conducted with the aid of a computer. CATI is essentially computer software which enables the user in making and receiving calls for conducting market research.

Recording the responses

CATI services involve saving different responses which are procured by respondents in CATI software at the time of speaking. There is lesser room for mistakes in these cases as the software is programmed for being accurate in the work. CATI services are inclusive of recording different types of data and saving the same in storage for dispatching it at a later off stage.

Scheduling and managing appointments

Suppose you are busy in an important work and you procure a call from companies offering CATI services. Suppose they ask you for a survey in which you are really interested as you are willing to share your opinion. Don't miss it. CATI companies enable researchers to schedule appointments and thus you will be capable of managing time in accordance with the availability. Thus, the interview and interviewer will be capable of enjoying benefits of the features.

Affordable option

It is known to all that market research involves a huge cut off from the pocket. However, CATI procedures are an exception to the rule as you will be capable of conducting the survey without burning a hole in your pocket. All you require is a computer along with CATI software. The surveys can be conducted anytime anywhere.

Ample amount of work in no time

Another reason why CATI is believed to deliver optimum results for the business is owing to the fact that they consume a lesser amount of time. As the job is delivering more in less amount of time, they are capable of checking different data which are stored in the software. They confirm the details that are provided by respondents after which it is provided to the business. CATI happens to be automated software and thus there are reduced chances of mistakes. Thus, higher accuracy is ensured.

Lesser geographical limitation

It does not matter what is your location. Services providers of CATI can reach you anytime anywhere. Geographical location will never be a constraint to opt for these services. You will not encounter any restriction in the CATI, no matter where you are located.

CATI procedure is highly reliable and you will be capable of procuring optimum results for your business with the aid these services. 

Save Costs by Outsourcing Business Research Services

Business research services are considered to be a crucial aspect of finding, creating and promoting new products for the company. If you think that a new niche has come into being and all the amazing ideas are depleted, you require opting for business research services for opening new doors to goals and opportunities. Having the right tools and right people for conducting business research is recognized to be the key to success.

Save on the expenses

Outsourcing business research service to a company who have their own equipment, resources and training are recognized to be the perfect solution for accomplishing tasks related to business research. By spending as less as $5 for every hour, you can have few virtual assistants which may not be sufficient for your business. You do not require hiring new employees as you outsource the process. You are sure to save on the additional expenses with the aid of this decision. Thus, outsourcing this process is certainly a great option in order to get jobs done at the least cut off from the pocket. You need to save money in this striving economy and outsourcing business research helps you in accomplishing the same.

Handle number of tasks at ease

Business research services are crucial for businesses on different types for several reasons. You need to locate the best prices for materials, packaging, and training and you require someone to do these things for you. However, this can burn a huge hole in your pocket and you will be racking up higher labor costs in shorter order with this process, as you outsource business research, you will be capable of handling a plethora of tasks at ease. You will also be freeing up the cash flow in addition to other sources of growth. The internet contributes to being an inexpensive place in order to seek information. Sorting through a number of resources certainly, needs a lot of undertaking. You should never catch settling with the very first resource of information you are going to find.

As you outsource the business research services, it will be beneficial in solving several issues on a daily basis. You will be able to know how much you exactly need to run the business with the aid of these services. You are definitely going to save a handsome amount of money as you opt for this business research service. A number of tasks may get unfulfilled if you do not have the adequate amount of money for affording the resource. As you make an ample amount of money, you will be able to use the same in other aspects of the business. In addition to this, as you will be saving the right amount of money, you do not need to cut back on the development of products and services. It is a must that every resource should be in the right place. You are sure to get relieved from a lot of burden with the outsourcing of these services. You will be able to take your business to a whole different level.

How CATI Research Companies are Driving Change?

CATI research companies are replacing traditional and telephone interviews. They count to be the most leading data collection tools in the present days. In the stiff competition, it is becoming challenging for customers to stand out of the clutter. Market research has become a strategic tool which is used by the companies for boosting the objectives of the business.

Benefits of effective market research study

Careful and effective studies count to be the main reasons why startups are getting considerable success in these days in no time. It takes careful market research study which monitors the consumer patterns in a close way over a period of time which assists the companies in rolling out full-fledged educational and branding campaigns for driving behavioral change.

Sectors that use CATI for the collection of data

Like other areas, the market research sector has undergone several transformations in the past few years. Gone are the days when market research was limited to just face to face interviews. At a point of time, the sector in these days makes use of a wide array of tools for the collection of data that range from email, telephone, video conferencing, to name a few. Healthcare, pharma, education, entertainment, finance and almost all other industries are resorting to CATI research.

Prominence of CATI research

CATI research contributes to being the most well-renowned formats in these days owing to a wide number of reasons. This has resulted in an online telephonic interview as the replacement of traditional or telephone interviews as the primary data collection tool. In the procedure, a pool of different respondents is pre-recruited for the conduction of online telephonic interviews or surveys.

The interviewee’s  who are present in different parts of the globe in larger numbers are known to be identified and signed up for sharing feedback on any service or product on any business procedure along with a quick turnaround time. The technology backbone of the company makes sure that the appropriate respondents are chosen for the everyday survey.

Profiling respondents

The online panel is segregated into industry-wise panels such as healthcare, consumer panel, patient panel, HNIs panel, IT Decision Makers. The respondents are profiled in accordance with the history in order to ensure that most of the relevant surveys are sent to them. For instance, a medical professional is recruited for healthcare panel and will be interviewed according to the profession. This may be reviews of an OTC medicine, a pharmaceutical company, etc.

Benefits of CATI Research

The pools of respondents in data collection process are considered to be an indispensable part to ensure research quality. As the research is conducted via online telephonic interviews, it assists in gaining access to profiled respondents who count to be the right target for a specific research. In addition to this, a computer-assisted telephonic interview is useful as it lets someone talk and collect information of supreme quality.

Some of the other benefits of hiring CATI research companies are quick turn-around time, reliable data for making decisions, boost in the return on investment, the capability of reaching hard-to-reach respondents, no geographic or language barriers.

5 Easy Tips for Preparing an Online Market Research Survey

Online market research surveys have taken the research industry by storm as they are able to make market research effortless. Although it has many users, not all follow the rules for making the perfect survey and hence, end up getting a low response. Read on to know the dos and don’ts while preparing an online market research survey for gaining optimum results.

      1. Determine the Tone

The first and foremost thing that you are required to do, as the writer of the survey, is to decide upon the kind of language to be used for writing the survey. The tone of the survey is determined on the basis of the targeted audience.

The tone depends directly on certain aspects such as the age of the respondents, gender, and social backgrounds. For example, if the target respondents belong to an age group of 18 to 30 then the tone of the survey can be informal. It can be formal when addressing people belonging to an older group. 

 

     2.  Control the Length of the Questions

Unless your customers are unemployed or do nothing at all and have too much time to spare, your surveys won’t be correctly read before getting answered. It is because the world has less time and so much more to do that they won’t care about helping your company to improve. So, keep the length of your questions appropriate enough for everyone to understand and answer. Unnecessarily long sentences may repel the respondents before they even start answering.

      3.  Eliminate Biases in Questions

The worst thing you can do is praise your business in an online survey. Avoid using words like ‘perfect,’ ‘smart’ and ‘great’ for yourself. These words tell the respondents that the business has no motivation to improve as it is a “self-declared perfect organization.” Always employ questions that justify both sides and remain neutral in their approach. Questions like “Were we able to satisfy you with our products?” work great in surveys.

      4.  Form Simple Sentence Structures

Online market research surveys serve greater purpose than any other type of market research because it has the potential of reaching people across the globe in one click. You would never know whom your survey is accessible to thus, keeping the sentence structures simple is smart.

Beginner’s level language should be used for everyone’s understanding because it is possible for people who are experts in your field to not understand your language. In such cases, they may avoid taking the survey and you may end up losing worthy insights.

  

      5. Employ Both Open and Close-ended Questions

Open-ended questions are those questions that give the respondents room to express their views about the business’ work in detail. They do not come with options. Close-ended questions, on the other hand, are questions that have to be answered using only the answer choices given below them. They come with multiple choices. Both are important in online market research surveys as they allow the respondents to flexibly respond to the surveys.

Go Desi this Wedding Season with Traditional Sherwanis

Compared to the eclectic range of options women have while dressing up for occasions, men often have to stick to the same old combinations that they have been donning for so long. However, with time, traditional Indian clothing has seen drastic change, becoming both modern and fashionable among men.

Sherwanis, which have been a classic go-to option for family weddings, are available in amazing patterns and trends that are bound to make you the talk of the town. Depending upon your body structure and choice, you can decide which one to go for from the below mentioned options this wedding season to keep up with the fad and make style statements through your sherwanis:

Achkan Sherwani

One of the most popular styles of sherwani, the achkan sherwani is simple yet elegant in the way it looks. Most sought-out by grooms and families during weddings, the sherwanis can be paired with dhoti pajamas or churidar pajamas to give it a resplendent look.

Printed Sherwani

Dark shade sherwanis with amazing modern prints are an ideal choice for those who want a perfect blend of conventional with the modern. While the cut of the sherwanis remain traditional, the design and pattern on the sherwanis add an allure to the ensemble.

Indo-Western Sherwani

Adding a modern touch to the traditional sherwani, indo-western sherwanis come in contrasting hues that are adorned with gems and beads, adding a touch of the western to the traditional.Another way to add a western touch to your sherwani is by pairing it with trendy and stylish bottom wear.

Jodhpuri Sherwanis

Exuding royalty, Jodhpuri sherwanis are vibrant and elegant to behold and pull off. While expensive, the sherwanis are worth every penny spent, being limited editions most of the time. Donning this sherwani in shades of gold is sure to create a lasting impression with the sight it presents.

How are business research services beneficial to marketing managers?

Business research services are adopted for collecting the required data for an industry in order to gain success. This is synonymous with market research. Companies make use of market research in order to analyze the business situation completely. On the other hand, business research procedures are crucial in assisting managers to take important business decisions. Business research assist business managers in the following way:

Define the objectives of business

It is vital to know the definitions of a business prior to the starting of operation. For instance, the objective of health care provider is to provide health care to families and individual at the most affordable prices. After the objectives of business are defined, it is time to study the competition and industry. The procedure of defining the objectives of business is a prerequisite for managers for aligning the business plans in a proper way with the right customers.

Data collection 

                                                           

Companies conferring business research services start collecting data by studying secondary research data. Some of these details can be availed at local libraries and business articles. At times, companies require to purchasing these data from vendors. Businesses are capable of acquiring data via secondary research regarding the size of the industry and how sales are trending. The secondary part of a collection of data entails primary research surveys. Companies perform research surveys for measuring satisfaction among the customers, in order to make sure that the requirements of the customers are accomplished with the current products and for identifying customers who will be using the products on an extensive scale.

Data Analysis

Business managers and marketing professionals analyze data so that they understand completely where they are standing versus the competitors in market share and sales volume. A company will also be successful in learning more about the key weakness and strength versus competitors. For instance, secondary business research services may reveal the fact that a key competitor is about to merge with another competitor. These researchers may also reveal that some competitors may be financially suffering. In addition to this, analysis of primary research will assist the company to understand how it is faring against the competitors in product service, quality, value, and price. Customers may need additional features in some of the products of the companies. The ultimate objective of the business research services is the finding the relevant choices of the customers.

Testing Alternatives

After analyzing the available data completely, business managers will be listing possible alternatives in order to harness strength as well as overcome the weakness. These alternatives will require winnowing down to one viable alternative or solution. The objective of the solution will be to impart satisfaction to key customers, enhance distribution or whatever it will take for the improvement of profits of the company.

Decision Making

The business research services play an integral role in taking crucial decisions by the company. The savvy businessman is aware of the fact that he can gain an ample amount of knowledge via business research. He may also use the same for avoiding being outmaneuvered by the competitor businesses on vital matters such as product features, services. For instance, the company may be revamping the customer service department for dealing with lower customer satisfaction score which is revealed in the research.

4 Questions One Should Ask Before Procuring Market Research Services

Every market research company that you meet will depict that the procedures adopted by them are extremely up-to- date and advanced as well. They also tell that they will be delivering actionable results. But here are few questions that you should ask an agency prior to hiring market research services:

1. In what ways they interact with potential audience for getting accurate results

You need to ensure that the market research company is not using a long and boring questionnaire for interviewing the candidates. You need to check whether the agency has some creative options for keeping respondents engaged such as:

- They should be asking different types of questions and become careful of not asking too many questions of similar type in a row.

- There should not be a lot of boring radio grid questions with never ending kind of statements virtually.

- They should ask a lot of open minded questions as this will be beneficial in keeping people sharp and offering them the opportunity for providing insights out of the predefined answers.

- They should evaluate questions from the customer point of view prior to fielding them. Your business can gain several happy respondents in this way.

- There should not be a lot of repetitive or long questions. There should be more interesting subjects.

2. Whether there is a maximum questionnaire length you should be working for ensuring that respondents are not bailing in the midway

While conducting CATI interviews, conduction of half hour read surveys was quite common. Social pressure was not too much at that time. People had an ample amount of time way back then. People have become busier in the present days and they cannot spend more than 10-15 minutes to answer surveys, irrespective of how well renowned your brand is. Hence, a good market research company should be able to tell you that shorter questionnaire is beneficial for a better interaction with the company.

3. What to do with ideas that people are not liking

If the agency offering market research services are looking forward to ranking the best ideas, they may miss out on some important opportunities. While testing concepts are integral to getting rank, it does not indicate that the worst performing concept does not have any potential. A good agency should be capable of analyzing the concepts in depth. They should not disregard the low performing concepts as digging deeper assists in turning into a potential performing concept.

4. Whether the team you are going to meet in the business session is the one who will be working on your account

Most of the agencies that offer market research services send the most eloquent and best people for attending and closing new business meetings. You need to ensure before engaging whether it is the actual team who will be working on the account. Challenges arise when new players take the task after the deal is signed. This consumes a lot of your time as you need to explain the objectives of the business all over again. You can ask the companies about the resume of the team members who will be working on the account.

With the help of the above four questions, a business would be in the right position to select the most suitable company when procuring market research services.

B2B Lead Generation Services – Proven Strategies for Quick Results

When a collection of data is combined then in-persons connections, content marketing and referrals become the tactics for b2b lead generation services that are truly worthwhile. If these three strategies run smoothly then the brand is believed to be in a good shape & position for a considerable long time.

On the other hand, if one has just started to work on the relationships and meanwhile one’s strategy for content marketing is still trying to build momentum then how does one get additional leads in the respective funnel? Such situations can make the presence of b2b lead generationservices felt, making you ask, which strategies will actually work for b2b lead generation services? And which of them should be tried? What will ensure the maximum ROI?

Below are some quick strategies for b2b lead generation -

1. Relevant call-to- action - You can optimize a high-performing content with the help of a call-to- action or by updating an older one. Request users to sign up, follow or share. Following are some ideal practices for successful and effective call-to- actions (CTAs).

2. Keep the CTAs above the scroll/fold, or/and pin or put the CTA on the screen in a way that it scrolls with the viewer.

3. Use text, such as ‘Reserve my Seat’ or ‘Download the ebook’ in place of ‘Submit’ on the buttons that describe the action.

4. Limit the ability to make a decision with a clear call-to- action that motivates prospects in order to act immediately.

5. Use cues visually such as images’ eyes and arrows pointed towards the call-to- action to direct viewers line of thought and attention.

6. Pop-ups that are Exit-Intent - Avoid quick pop-ups, which make the visitor uncomfortable. Instead, use an intelligently positioned exit-intent pop-up that can keep prospects warm and happy. If one is going ahead to implement such types of pop-up then one has to be sure to use proven techniques such as,

7. Instead of only one call-to- action, give YES and NO option. It will increase the conversion rate by 30 to 40 percent.

8. Instead of paralyzing a mobile customer by making him unable to engage or interact with or just escape the ad, make the designs responsive.

9. Use one or no images and simple text in order to create clear action triggers.

10. Measure the outcomes with A/B testing and mix them up & find out what works well for your audience and your brand.

11. Offer a Free Trial, Demo or Assessment

A great way to learn more about your target audiences’ likes and dislikes, their secondary and immediate goals and their pain points & challenges are free offers. Following are some tips for creating a lucrative free offer.

1. Provide your prospects with a link to an assessment that will help them to understand if your product is suitable for them.

2. Introduce an introductory trial that gets consumers over the threshold of purchasing & provides them a convenient way to continue purchasing.

3. Introduce a demo that will offer some immediate value but will only be a taste of what you will be offering.

4. Allow space & time for the valuable feedback so you can learn.

After analyzing the relevant data and digging through scores and varieties of strategies, these strategies work for quick b2b lead generation services. Some of them are time-tested and some of them are new ideas but, nevertheless, these strategies are proven that will ensure you more qualified and relevant lead in the sales funnels while working on few of the long-term strategies.

The Basics That You Need to Know While Choosing One from Several Affordable Flats

Nowadays finding an affordable residence is one of the major concerns. Every day, thousands of new people begin searching for ideal homes with all the essential features. The choices available are also abundant, which makes the task a bit more difficult. This is because the real estate builders all try to incorporate every feature that the people seek. So there are some simple things one should keep in mind while choosing an affordable home.

The basic features present in Any Affordable Flat

There are some basic features which must be present in any of the affordable flats you are considering. These make the flat habitable for the residents and lead to their utmost satisfaction.

•    More residential Space: If you are buying a residential flat, the first thing you should consider is sufficient space. It is possible to find affordable flats that are considerably spacious. More space gives you more comfort. The home is healthier as there is better air circulating in it. You can also design the home more freely and incorporate more innovative design ideas into it.

•    A good parking area: A suitable parking area is a must for most people nowadays. Most of you are working and need to commute conveniently to your workplaces. The parking lot should be ideally placed so that it is most easy to access from your flat. Most people give considerable weightage to the parking facilities while choosing a flat. An extensive parking area also gives the complex an added aesthetic value as well.

•    Availability of Water: Another essential feature is the water availability in the flat. Water is a basic resource needed for sustenance. This is a factor which many tend to overlook and suffer later on. So you need to be perfectly sure that water will be available in sufficient quantity throughout the day. The water intake system and the system of drainage should be efficient enough to facilitate proper availability to all the flats in a building.

Ensure That You get these necessities

A flat will be habitable by its residents only after it has all the above features. It is after ensuring these necessities that you move on to determine the extra amenities offered. The extra facilities such as a utility store or a children’s park in any residential complex won’t be desirable at all without these basic needs ensured.

5 Uplifting Reasons Why Business Research Services are Outsourced to India

The business research service is one of the key factors that determine the future of the business. While making a successful business research, the main factors that come into play are the market, nature of competition and the target clientele. These said factors provide both quantitative as well as qualitative estimation of the overall business area, pros, cons, its true potential and other such integral factors, thereby helping the business to make more confident and concrete decisions. Logical business research services also encourage further studies on subareas like target market, industry, sectors & subsectors, and potential customers.

Today companies in the United Kingdom and the United States are outsourcing their business research services to India despite the stiff competition from countries like China, Ireland, and Brazil. In addition to that, friendly policies and favorable time encourage companies abroad to outsource their business research services to India.

Why India?

Since the last few decades, India has emerged as the most sought after option for business research services. Here are the main reasons why India is chosen for market research services.

1. High Standard and Quality services

India is believed to be the destination for quality oriented business research services. The Indian research agencies operate using the latest & updated software technologies and infrastructure that align with the international standards of quality. Indian research companies do no compromise when it comes to maintaining the quality.

2. The Advantage of Time Zone

In businesses, money matter and time hold great relevance & importance because time wasted is equivalent to money wasted. The time zone also plays as an advantage for the Indian market research agencies. Because of the time differences prevailing between the outsourcing companies of UK & USA and the Indian companies, Indian companies are always at an advantage to work ahead of time and finish before the deadlines. Because of that, the outsourcing companies can get access to the Indian market research companies at any point in time during day or night.

3. Qualified Workforce

Many surveys that are done over the years show that professionals in India are not only highly educated but also more experience as compared to the professionals of many countries. The blend of experienced and educated workforce, who are computer literates & also fluent in English can be found in India. This makes the Indian professionals technically good choices and is the reason why foreign countries prefer India to outsource their business research services. The majority of the professionals working in Indian market research agencies have scientific, technical and analytical expertise in their respective domains that include the ability to perform high-end research.

4. Low-cost services

One of the main reasons for companies abroad to prefer India as their favorite destination to outsource their business research services is because of the cost effective services of market research. Low-cost service doesn't mean that the services are substandard. The quality of the business research is not compromised.

5. Stable Government and growing economy

India is also known to have a stable government for a considerable time as compared to many other outsourcing companies. This contributes as a primary reason for global companies to outsource their business research services to India.

The above 5 factors make India a most favourable choice for companies looking to outsource business research services.

Crucial Destinations For Real Estate Investments By NRIs

NRIs have the greatest opportunity to invest in the Indian real estate market. After receiving subsidies of 18% on foreign remittances, non-resident Indians are looking for the perfect avenues of investment. If their past investment records are anything to go by, foreign investors opt for real estate purchases before anything else. Real estate has always been the favorite in this context.

Whether you wish to invest in a residential unit or a commercial space, the entire investment procedure will involve numerous aspects. Other than looking for highly efficient property dealers and engaging in market research, buyers will also need to search for the best properties.

Assessing your choices

A real estate property buyer needs to assess various factors before finalizing the deal. Firstly, they should have a clear idea of the right avenues. If it’s a residential investment, locations, facilities, and amenities are the prime factors worth considering. If the investor plans to buy commercial plots, they will require considering other significant aspects. Some of them include:

•          IT spaces
•          Front-office spaces
•          High-end retail spaces

Quite naturally, these factors indicate towards the increasing importance of choosing the perfect destination. If you are planning to make foreign investments in India, here are some of the locations for you to choose.

1. Chennai

The predominance of an active market and industrial operations have made Chennai the best location for real estate investment. Since NRIs have plans of returning to the country after a certain time, they will surely to wish to buy a property in and around the industrial hubs.

2. Mulund

Whether it is for the ambience, the lifestyle, or climatic conditions, Mumbai has always been a favorite amongst NRI investors. If you are one of them, you can also buy luxurious flats in Mulund, since the place is developing at a rapid pace.

3. Kochi

Thanks to the trade activities and industrial opportunities in Kochi for making it a highly preferred destination for real estate investments. From infrastructural development to exquisite housing options, you will come across quite a few growth drivers in this place.

With these options and choices, NRIs will have the chance to invest in the right properties including residential flats in Mulund.

The When, What, and How of Outsource Research

In the past few decades, the research market has experienced different techniques of market researching. Numerous tools have been introduced to simplify the process and they have successfully established their place in every market research company. After all was said and done, market research companies were started and they gained immediate popularity. Organizations started to outsource research-related activities to these research companies and paid them for their services. What initially started out as a domestic activity soon became an international work.

What is Global Outsourcing?

Organizations that wish to conduct market research surveys regarding their products and services, employ a market research company to do it on their behalf. When organizations approach research companies that are located outside their own country to outsource research, it is termed as “global outsourcing.” These companies are situated offshore. The offshore team handles all the business activities of the onshore and ensures quality work.

How Organizations Outsource Research?

Outsourcing takes place between an organization and a company that has specialized in market research. Organizations look for Business Process Outsourcing (BPO) Providers and shortlist the companies that they wish to do business with. They look for outsourcers who have a customer service support, a sizeable staff, data entry service, and the like. The organization outsources the work to these companies at the pre-determined price.

Since it is a contracted work, cooperation from both the parties involved is necessary. The employees or the staffs at the outsourcer’s end then carries out the research process. They are assigned deadlines for their work and it is mandatory for them to meet the deadlines. The finished research results are delivered to the client (organization), for which the outsourcers get paid.

When Should You Consider Outsourcing Research?

Outsourcing research has been argued over for a long time. It is perhaps the most effective way of conducting a market research. To make the ultimate decision, it is important to notice the signs that tell you to consider outsourcing. Here are a few reasons why you should outsource research.

•  Outdated Research Tools

If you find your organization constantly battling to keep up with the latest research tools, you must look for an outsourcing destination. Outsourcers maintain up-to- date instruments for conducting research for their clients.

•  Increased Management Costs

Managing a large office and having a big data center requires capital. Instead of spending extravagantly on research-related jobs, it is wise to hire an outsourcer.

•  Understaffed

Conducting a market research on a regular basis requires employees who are skilled to carry out the function. However, training them requires funds, which may burden you during payments. If you are caught up in such a situation, decide to outsource today and save up to 40% of your capital.

Outsourcing is quite an interesting chain of acquiring data. It not only benefits the two companies involved but also the employees as it creates many job opportunities, which has given rise to outsourcing as a separate industry.