4 Questions One Should Ask Before Procuring Market Research Services

Every market research company that you meet will depict that the procedures adopted by them are extremely up-to- date and advanced as well. They also tell that they will be delivering actionable results. But here are few questions that you should ask an agency prior to hiring market research services:

1. In what ways they interact with potential audience for getting accurate results

You need to ensure that the market research company is not using a long and boring questionnaire for interviewing the candidates. You need to check whether the agency has some creative options for keeping respondents engaged such as:

- They should be asking different types of questions and become careful of not asking too many questions of similar type in a row.

- There should not be a lot of boring radio grid questions with never ending kind of statements virtually.

- They should ask a lot of open minded questions as this will be beneficial in keeping people sharp and offering them the opportunity for providing insights out of the predefined answers.

- They should evaluate questions from the customer point of view prior to fielding them. Your business can gain several happy respondents in this way.

- There should not be a lot of repetitive or long questions. There should be more interesting subjects.

2. Whether there is a maximum questionnaire length you should be working for ensuring that respondents are not bailing in the midway

While conducting CATI interviews, conduction of half hour read surveys was quite common. Social pressure was not too much at that time. People had an ample amount of time way back then. People have become busier in the present days and they cannot spend more than 10-15 minutes to answer surveys, irrespective of how well renowned your brand is. Hence, a good market research company should be able to tell you that shorter questionnaire is beneficial for a better interaction with the company.

3. What to do with ideas that people are not liking

If the agency offering market research services are looking forward to ranking the best ideas, they may miss out on some important opportunities. While testing concepts are integral to getting rank, it does not indicate that the worst performing concept does not have any potential. A good agency should be capable of analyzing the concepts in depth. They should not disregard the low performing concepts as digging deeper assists in turning into a potential performing concept.

4. Whether the team you are going to meet in the business session is the one who will be working on your account

Most of the agencies that offer market research services send the most eloquent and best people for attending and closing new business meetings. You need to ensure before engaging whether it is the actual team who will be working on the account. Challenges arise when new players take the task after the deal is signed. This consumes a lot of your time as you need to explain the objectives of the business all over again. You can ask the companies about the resume of the team members who will be working on the account.

With the help of the above four questions, a business would be in the right position to select the most suitable company when procuring market research services.

B2B Lead Generation Services – Proven Strategies for Quick Results

When a collection of data is combined then in-persons connections, content marketing and referrals become the tactics for b2b lead generation services that are truly worthwhile. If these three strategies run smoothly then the brand is believed to be in a good shape & position for a considerable long time.

On the other hand, if one has just started to work on the relationships and meanwhile one’s strategy for content marketing is still trying to build momentum then how does one get additional leads in the respective funnel? Such situations can make the presence of b2b lead generationservices felt, making you ask, which strategies will actually work for b2b lead generation services? And which of them should be tried? What will ensure the maximum ROI?

Below are some quick strategies for b2b lead generation -

1. Relevant call-to- action - You can optimize a high-performing content with the help of a call-to- action or by updating an older one. Request users to sign up, follow or share. Following are some ideal practices for successful and effective call-to- actions (CTAs).

2. Keep the CTAs above the scroll/fold, or/and pin or put the CTA on the screen in a way that it scrolls with the viewer.

3. Use text, such as ‘Reserve my Seat’ or ‘Download the ebook’ in place of ‘Submit’ on the buttons that describe the action.

4. Limit the ability to make a decision with a clear call-to- action that motivates prospects in order to act immediately.

5. Use cues visually such as images’ eyes and arrows pointed towards the call-to- action to direct viewers line of thought and attention.

6. Pop-ups that are Exit-Intent - Avoid quick pop-ups, which make the visitor uncomfortable. Instead, use an intelligently positioned exit-intent pop-up that can keep prospects warm and happy. If one is going ahead to implement such types of pop-up then one has to be sure to use proven techniques such as,

7. Instead of only one call-to- action, give YES and NO option. It will increase the conversion rate by 30 to 40 percent.

8. Instead of paralyzing a mobile customer by making him unable to engage or interact with or just escape the ad, make the designs responsive.

9. Use one or no images and simple text in order to create clear action triggers.

10. Measure the outcomes with A/B testing and mix them up & find out what works well for your audience and your brand.

11. Offer a Free Trial, Demo or Assessment

A great way to learn more about your target audiences’ likes and dislikes, their secondary and immediate goals and their pain points & challenges are free offers. Following are some tips for creating a lucrative free offer.

1. Provide your prospects with a link to an assessment that will help them to understand if your product is suitable for them.

2. Introduce an introductory trial that gets consumers over the threshold of purchasing & provides them a convenient way to continue purchasing.

3. Introduce a demo that will offer some immediate value but will only be a taste of what you will be offering.

4. Allow space & time for the valuable feedback so you can learn.

After analyzing the relevant data and digging through scores and varieties of strategies, these strategies work for quick b2b lead generation services. Some of them are time-tested and some of them are new ideas but, nevertheless, these strategies are proven that will ensure you more qualified and relevant lead in the sales funnels while working on few of the long-term strategies.

The Basics That You Need to Know While Choosing One from Several Affordable Flats

Nowadays finding an affordable residence is one of the major concerns. Every day, thousands of new people begin searching for ideal homes with all the essential features. The choices available are also abundant, which makes the task a bit more difficult. This is because the real estate builders all try to incorporate every feature that the people seek. So there are some simple things one should keep in mind while choosing an affordable home.

The basic features present in Any Affordable Flat

There are some basic features which must be present in any of the affordable flats you are considering. These make the flat habitable for the residents and lead to their utmost satisfaction.

•    More residential Space: If you are buying a residential flat, the first thing you should consider is sufficient space. It is possible to find affordable flats that are considerably spacious. More space gives you more comfort. The home is healthier as there is better air circulating in it. You can also design the home more freely and incorporate more innovative design ideas into it.

•    A good parking area: A suitable parking area is a must for most people nowadays. Most of you are working and need to commute conveniently to your workplaces. The parking lot should be ideally placed so that it is most easy to access from your flat. Most people give considerable weightage to the parking facilities while choosing a flat. An extensive parking area also gives the complex an added aesthetic value as well.

•    Availability of Water: Another essential feature is the water availability in the flat. Water is a basic resource needed for sustenance. This is a factor which many tend to overlook and suffer later on. So you need to be perfectly sure that water will be available in sufficient quantity throughout the day. The water intake system and the system of drainage should be efficient enough to facilitate proper availability to all the flats in a building.

Ensure That You get these necessities

A flat will be habitable by its residents only after it has all the above features. It is after ensuring these necessities that you move on to determine the extra amenities offered. The extra facilities such as a utility store or a children’s park in any residential complex won’t be desirable at all without these basic needs ensured.

5 Uplifting Reasons Why Business Research Services are Outsourced to India

The business research service is one of the key factors that determine the future of the business. While making a successful business research, the main factors that come into play are the market, nature of competition and the target clientele. These said factors provide both quantitative as well as qualitative estimation of the overall business area, pros, cons, its true potential and other such integral factors, thereby helping the business to make more confident and concrete decisions. Logical business research services also encourage further studies on subareas like target market, industry, sectors & subsectors, and potential customers.

Today companies in the United Kingdom and the United States are outsourcing their business research services to India despite the stiff competition from countries like China, Ireland, and Brazil. In addition to that, friendly policies and favorable time encourage companies abroad to outsource their business research services to India.

Why India?

Since the last few decades, India has emerged as the most sought after option for business research services. Here are the main reasons why India is chosen for market research services.

1. High Standard and Quality services

India is believed to be the destination for quality oriented business research services. The Indian research agencies operate using the latest & updated software technologies and infrastructure that align with the international standards of quality. Indian research companies do no compromise when it comes to maintaining the quality.

2. The Advantage of Time Zone

In businesses, money matter and time hold great relevance & importance because time wasted is equivalent to money wasted. The time zone also plays as an advantage for the Indian market research agencies. Because of the time differences prevailing between the outsourcing companies of UK & USA and the Indian companies, Indian companies are always at an advantage to work ahead of time and finish before the deadlines. Because of that, the outsourcing companies can get access to the Indian market research companies at any point in time during day or night.

3. Qualified Workforce

Many surveys that are done over the years show that professionals in India are not only highly educated but also more experience as compared to the professionals of many countries. The blend of experienced and educated workforce, who are computer literates & also fluent in English can be found in India. This makes the Indian professionals technically good choices and is the reason why foreign countries prefer India to outsource their business research services. The majority of the professionals working in Indian market research agencies have scientific, technical and analytical expertise in their respective domains that include the ability to perform high-end research.

4. Low-cost services

One of the main reasons for companies abroad to prefer India as their favorite destination to outsource their business research services is because of the cost effective services of market research. Low-cost service doesn't mean that the services are substandard. The quality of the business research is not compromised.

5. Stable Government and growing economy

India is also known to have a stable government for a considerable time as compared to many other outsourcing companies. This contributes as a primary reason for global companies to outsource their business research services to India.

The above 5 factors make India a most favourable choice for companies looking to outsource business research services.