CATI research companies are replacing traditional and telephone interviews. They count to be the most leading data collection tools in the present days. In the stiff competition, it is becoming challenging for customers to stand out of the clutter. Market research has become a strategic tool which is used by the companies for boosting the objectives of the business.
Benefits of effective market research study
Careful and effective studies count to be the main reasons why startups are getting considerable success in these days in no time. It takes careful market research study which monitors the consumer patterns in a close way over a period of time which assists the companies in rolling out full-fledged educational and branding campaigns for driving behavioral change.
Sectors that use CATI for the collection of data
Like other areas, the market research sector has undergone several transformations in the past few years. Gone are the days when market research was limited to just face to face interviews. At a point of time, the sector in these days makes use of a wide array of tools for the collection of data that range from email, telephone, video conferencing, to name a few. Healthcare, pharma, education, entertainment, finance and almost all other industries are resorting to CATI research.
Prominence of CATI research
CATI research contributes to being the most well-renowned formats in these days owing to a wide number of reasons. This has resulted in an online telephonic interview as the replacement of traditional or telephone interviews as the primary data collection tool. In the procedure, a pool of different respondents is pre-recruited for the conduction of online telephonic interviews or surveys.
The interviewee’s who are present in different parts of the globe in larger numbers are known to be identified and signed up for sharing feedback on any service or product on any business procedure along with a quick turnaround time. The technology backbone of the company makes sure that the appropriate respondents are chosen for the everyday survey.
Profiling respondents
The online panel is segregated into industry-wise panels such as healthcare, consumer panel, patient panel, HNIs panel, IT Decision Makers. The respondents are profiled in accordance with the history in order to ensure that most of the relevant surveys are sent to them. For instance, a medical professional is recruited for healthcare panel and will be interviewed according to the profession. This may be reviews of an OTC medicine, a pharmaceutical company, etc.
Benefits of CATI Research
The pools of respondents in data collection process are considered to be an indispensable part to ensure research quality. As the research is conducted via online telephonic interviews, it assists in gaining access to profiled respondents who count to be the right target for a specific research. In addition to this, a computer-assisted telephonic interview is useful as it lets someone talk and collect information of supreme quality.
Some of the other benefits of hiring CATI research companies are quick turn-around time, reliable data for making decisions, boost in the return on investment, the capability of reaching hard-to-reach respondents, no geographic or language barriers.
